Amsterdam is a city that never runs out of surprises. As someone who visits frequently, I’ve put together a casual guide of personal highlights – the must-sees, dos (and a few don’ts) – to inspire your first Amsterdam adventure. From world-class museums to quirky local experiences, here’s what I recommend:
Guided Tours & Unique Experiences
Red Light District Walking Tour: For an eye-opening look at Amsterdam’s most notorious neighborhood, consider a guided tour (often bookable via platforms like GetYourGuide). A local guide can share the history and hidden gems of the area in a respectful way – you’ll learn about Amsterdam’s pragmatic approach to vice and even spot curious details (ever notice the little ear sculpture on a wall near the Oude Kerk?). Touring with an expert ensures you catch the stories behind the neon glow while staying safe and respectful .
Coffee Shop Culture Tour: Amsterdam’s coffeeshops (where cannabis is sold) are world-famous. If you’re curious but a bit unsure how it all works, a guided coffee shop tour can be a fun, safe introduction. You’ll visit some of the city’s top coffeeshops – like the classy Boerejongens – and learn the etiquette and history of Amsterdam’s 420 scene . (Note: You must be 18+ to enter coffeeshops, and smoking cannabis on the street is now banned in the center, so these tours help you find the right spots.)
Canal Cruise – Go Small: A boat tour of Amsterdam’s canals is practically required for first-timers. But skip the packed big tour boats and opt for a small, open-top boat tour run by locals. Smaller boats can glide into narrow canals the big ones can’t, and they offer a more intimate, less touristy vibe . You’ll get unobstructed views of canal houses and can chat easily with your captain . Many of these boutique cruises even let you bring your own drinks and provide lively commentary – a much more flavorful experience than the cookie-cutter tours.
Bicycle Rental: Amsterdam is a biking city through and through – with more bikes than people! Pedaling around is the best way to feel like a local. Rent a bike from one of the many shops and explore the city’s charming streets and parks at your own pace. Do be mindful of road rules and the hectic bike lanes, especially at rush hour. Tourists love cycling here, and it’s highly recommended by locals too . Just avoid cycling in the busiest commute times if you’re not confident – the two-wheeled rush hour is real!
A’DAM Lookout Swing: For a panorama with a dash of adrenaline, head across the IJ river (a free 5-minute ferry from Central Station) to A’DAM Lookout. This 22-story tower’s observation deck offers spectacular views of Amsterdam’s skyline, and it features “Over The Edge” – a swing that swoops you out over the rooftop’s edge. The view is amazing – canals, ships, and all – but be aware the actual swing ride is very brief (about 1–2 minutes long) . It’s a fun gimmick (and makes for a cool photo), just don’t expect a long thrill ride. If you’re an extreme adrenaline junkie, this swing will feel tame compared to a bungee jump. But for most visitors, it’s an okay once-off experience for the vistas alone.
Skip the Heineken Experience: Amsterdam’s famous brewery tour – the Heineken Experience – often gets hyped, but in my opinion it’s not worth it. It’s pricey and tends to be a over-commercialized tourist trap (many travelers find it overrated and not that interesting ). Unless you’re a die-hard Heineken fan, save your euros and enjoy a couple of quality Dutch beers at a local bar instead. Your wallet and schedule will thank you .
Art & Museums (What to See – and Skip)
Rijksmuseum: This is the Dutch national museum and an absolute must. You could spend hours with the Dutch Masters – Rembrandt’s The Night Watch, Vermeer’s The Milkmaid, and countless other treasures. I visit every chance I get. To really appreciate the art and history here, grab the audio guide or use the Rijksmuseum app; the commentary brings the exhibits to life and helps navigate the huge collection. Every visit teaches me something new, so don’t be afraid to go more than once if you have time.
Van Gogh Museum: Another world-class museum, dedicated to Vincent van Gogh. It’s popular, so book a timed ticket in advance. The exhibits trace Van Gogh’s development and display many of his masterpieces – from the famous Sunflowers to my personal favorite, The Potato Eaters. (Yes, the somber peasants in The Potato Eaters are dining on potatoes under lamplight in this very museum – a piece that Van Gogh himself considered one of his best works.) Seeing Van Gogh’s art up close, with all those bold brushstrokes, is an incredible experience for art lovers.
Moco Museum (Modern Contemporary): Honestly? You can skip this one. Moco is a small private museum known for Banksy prints and pop/modern art exhibits. While the idea sounds cool, I found it too crowded, very small, and a bit superficial. The curation leans more toward Instagrammable moments than deep artistic insight, and the digital art installations underwhelm. Even the audio guide covers only a few parts of the museum. Many visitors note that it gets overpriced and packed, which can really detract from the experience . With the Stedelijk Museum (Amsterdam’s big modern art museum) nearby, Moco just doesn’t compare. Unless you’re a huge Banksy fan, feel free to give it a miss .
Foodie Fun and Dutch Treats
Stroopwafel Workshop: Love sweets? Don’t miss this! Stroopwafels – those thin caramel syrup waffles – are a Dutch classic, and taking a hands-on stroopwafel-making workshop is so much fun. In a cozy class (often near Albert Cuyp Market), you’ll learn to roll and bake your own fresh stroopwafels and, of course, devour them warm. It’s budget-friendly and delicious. Travelers consistently rave about how engaging and tasty this workshop is . You even get a little certificate at the end – and bragging rights for having made your own Dutch treat.
Dutch Fries at Heertje Friet: Amsterdam has no shortage of fry stands, but Heertje Friet (a little shop on Herengracht) takes it to another level. They serve artisan, hand-cut fries with creative toppings and sauces (truffle mayo, anyone?). There’s usually a line, but service is quick. Grab a paper cone of hot, crispy friet and enjoy as you wander. Some say these could be the best fries in Amsterdam – I agree they’re top-notch, and reasonably priced too. Perfect for a mid-afternoon snack or late-night munchies.
Le Petit Deli (Sandwiches): When you need a break from Dutch staples, head to this charming deli in the Jordaan neighborhood for what I genuinely think are the best sandwiches in town. Le Petit Deli makes everything fresh – from crusty baguettes to flavorful fillings. The pastrami and the Croque Monsieur are standouts. It’s a tiny spot with limited seating, but ideal for a grab-and-go gourmet sandwich to eat by the canal. The quality is amazing and will satisfy any food lover.
MOMO’s – Upscale Dining: For a special meal, MOMO is a fantastic Asian-fusion restaurant that offers a blend of Japanese and Southeast Asian flavors in a chic setting. It is on the pricey side, but the experience is memorable – think inventive sushi rolls, shareable small plates, and craft cocktails in a trendy lounge atmosphere. The service and ambiance are excellent, making it worth the splurge. I went for a celebration and emerged having had a really good time . If you’re into stylish restaurants, MOMO won’t disappoint.
Coffeeshops (Cannabis Cafés): As mentioned, Boerejongens is my top pick if you want to try Amsterdam’s cannabis culture. It’s often rated the #1 coffeeshop in the city, known for high-quality products at fair prices . Even if you’re not partaking, some coffeeshops are interesting to pop into just to see the atmosphere. Boerejongens has a sleek, almost apothecary-like interior and friendly, knowledgeable staff – a far cry from the grungy vibe you might expect. Remember to bring ID (passport) if you decide to visit, and enjoy responsibly.
Strolls, Shops & Neighborhood Vibes
Nine Straatjes (Nine Little Streets): This photogenic micro-neighborhood in the Canal Belt is perfect for an aimless stroll. The Nine Streets are actually nine narrow lanes crossing the main canals, filled with indie boutiques, vintage stores, galleries, and cozy cafés. It’s shopper’s heaven if you love unique fashion and local design. Even if you’re not shopping, the area’s 17th-century architecture and cute storefronts make it a joy to wander. Pop into a cheese shop for samples, browse record stores, or simply people-watch. It’s one of the best areas to feel Amsterdam’s village-like charm in the middle of the city.
Kick Off Vintage: Speaking of shopping, if you’re a football (soccer) fan, hunt down Kick Off Vintage in the Jordaan. It’s a tiny shop dedicated to vintage and retro football jerseys. The walls are lined with classic shirts from Dutch and international clubs – a real nostalgia trip for any fan. They often have iconic Ajax jerseys from the ’90s and other hard-to-find gems. Even if you don’t buy anything, it’s a cool little spot that mixes local Amsterdam flair with global football culture. A great place to pick up a unique souvenir or gift.
Rembrandtplein: This lively square is a popular evening hangout and a convenient spot to grab a bite. It’s ringed by restaurants, pubs, and quick-eat vendors. You can find everything from Argentine steakhouses to falafel stands here. By day, you might notice the bronze statues representing Rembrandt’s Night Watch figures; by night, the square comes alive with neon signs and music from bars and clubs. It’s a fun area if you’re looking for nightlife without the seediness of Red Light District. For a casual meal, you have plenty of options – I’ve had great stroopwafel ice cream and late-night fries around here. The vibe is touristy but upbeat. Stop by to see the Rembrandt statue and grab a quick bite from the many kiosks.
Bloemenmarkt (Flower Market): Amsterdam’s famous floating flower market on the Singel canal sounds enchanting, but temper your expectations. In truth, it’s become quite touristy – essentially a series of souvenir stalls on barges selling tulip bulbs and knick-knacks. If you’re curious, it’s fine for a short walk-through (it is colorful, and you can buy tulip bulbs to take home). Just know it’s not a lush garden paradise, but more of a kitschy market. Many find it overrated and crowded, more a tourist trap than an authentic flower market . So don’t go out of your way for it. A quick look if you’re passing by is enough.
Make Your Own Tony’s Chocolonely Bar: Here’s a hidden gem for chocolate lovers: near Centraal Station, Tony’s Chocolonely Super Store lets you create a custom chocolate bar. Tony’s is a beloved Dutch chocolate brand (known for ethical, slave-free chocolate), and their Super Store has an experience called Tony’s Unlimiteds. You choose your chocolate base (dark, milk, etc.) and mix-ins, design a wrapper on a touchscreen, and they’ll make your bar on the spot. It costs around €10 and makes a fantastic souvenir or gift. It’s a bit tucked away, but worth finding – the custom bars are the main reason to visit, and they make great gifts for folks back home . Plus, you can stock up on all of Tony’s unique flavors in the shop. Yum!
Parks & Relaxation
Vondelpark: This is Amsterdam’s most famous park – a green oasis in the city, great for a stroll, picnic, or bike ride. On sunny days, you’ll find half of Amsterdam here relaxing: joggers, families, people playing music or having a barbecue. It has lakes, open lawns, even a Picasso sculpture. By all means, visit Vondelpark (especially if the weather’s nice) to chill out like a local. Just know it can get very crowded on warm weekends or summer afternoons – it’s the Central Park of Amsterdam, after all, beloved by everyone .
Museumplein & Rijksmuseum Gardens: For a slightly less crowded alternative, head to the public lawns and gardens around the Rijksmuseum. Museumplein is the big grassy area flanked by the Rijksmuseum, Van Gogh Museum, and Stedelijk – often hosting events or art installations. It’s a fantastic spot to snap a photo (the backdrop of the Rijksmuseum is gorgeous) or to sit and enjoy a stroopwafel. Just behind the Rijksmuseum, there’s also a lovely formal garden with sculptures and a cute café. These areas can be busy too (especially with museum-goers taking breaks), but you’ll usually find a quiet corner to relax. And if you venture a bit further…
Other Parks: Amsterdam has plenty of green spaces. Oosterpark (in East Amsterdam, near Hotel Arena) and Westerpark (in the West) are local favorites that see fewer tourists. Sarphatipark in De Pijp is a small neighborhood park that’s not as busy as Vondelpark , nice for a peaceful walk after browsing the Albert Cuyp Market. If you have extra time and want to escape the crowds, these parks give you a taste of everyday life in Amsterdam – kids playing, locals walking their dogs, and not a tour group in sight.
Practical Tips & Final Thoughts
Easy Public Transport: Amsterdam’s public transit – trams, buses, metro, and trains – is excellent and simple to use, especially now with OVpay. You can tap in and out with your contactless debit or credit card (or even your phone) on any tram or bus . No need to buy tickets or transit cards for single rides – just remember to tap out when you exit. Google Maps will be your friend for route planning. And of course, the city center is very walkable, but it’s nice to have transit for longer trips or rainy days.
Always Something On: One thing I love about Amsterdam is the constant buzz of events. The city hosts hundreds of festivals and events year-round – over 300 annually , from big parties like King’s Day and Pride to small art, food, and music festivals. So whenever you visit, check out the event calendars (on sites like Iamsterdam) to see what’s happening. You might catch an outdoor concert, a neighborhood market, or a cultural festival that will make your trip even more memorable. Joining a local event is a great way to feel the city’s vibrant spirit.
Lastly, embrace the Dutch gezelligheid – that untranslatable coziness and conviviality. Whether you’re cycling along a canal, savoring a herring by the street, or chatting with locals at a brown café, Amsterdam has a warm welcome for you. Enjoy every moment in this charming, quirky city, and maak plezier – have fun!